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About Santa Cruz

Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013.

Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Our first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But our founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since we’ve tried to build bikes that allow riders to go further, faster, and higher, for longer.

We also produce high-end Reserve carbon wheels which have set a new standard for strength and reliability. All of our frames and Reserve wheels come with a lifetime warranty. Every one of our bikes is the distillation of our desire to ride and build the highest quality bikes in the world. And for us, that means bicycles and components that are reliable, durable, long-lasting, serviceable and backed with a guarantee that reinforces our belief that we’ve made the best possible product.

The company was founded on one objective: to make mountain bikes that are “Simply Advanced”.

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Santa Cruz

About Santa Cruz

Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013.

Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Our first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But our founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since we’ve tried to build bikes that allow riders to go further, faster, and higher, for longer.

We also produce high-end Reserve carbon wheels which have set a new standard for strength and reliability. All of our frames and Reserve wheels come with a lifetime warranty. Every one of our bikes is the distillation of our desire to ride and build the highest quality bikes in the world. And for us, that means bicycles and components that are reliable, durable, long-lasting, serviceable and backed with a guarantee that reinforces our belief that we’ve made the best possible product.

The company was founded on one objective: to make mountain bikes that are “Simply Advanced”.

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