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About GU

From 1991 until today, athletes the world over have come to the same conclusion: GU works. Their Berkeley-based sports nutrition company started with their original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise.

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About GU

From 1991 until today, athletes the world over have come to the same conclusion: GU works. Their Berkeley-based sports nutrition company started with their original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise.

About Us

Olympic Cycles have been bringing world class service levels to the cycling industry for over 80 years with in depth of knowledge and experience in assisting all levels of riders in selecting the right bike for their needs. A pivotal brand, our team have been part of the industry long before it existed as it does today.

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